Coaching Excellence Programme — 12 months — 25 participants

Coaching Excellence Programme

Transforming Africa, one leader at a time.

A 12-month journey reserved for 25 selected participants: 10 strategic modules, 58 Master Classes, 58 assessment tests and 58 weekly one-to-one coaching sessions.

Mindset Transformation

This first module is the foundation of the AFRICA IMPACT programme. It merges the 25 mindset-transformation Master Classes with the 25 EMA Personal Development Tests to install a champion mindset rooted in African realities.

Master Classes in this module (25)

N°	Master Class	Test	Coaching
Foundation — Knowing yourself
01	Self-Knowledge & Personality	✓	✓
02	Life Mission & Personal Vision	✓	✓
03	Human Values & Inner Compass	✓	✓
04	Managing Emotions & Emotional Intelligence	✓	✓
Pillars — Inner capacities
05	The 4 Human Quotients: IQ, EQ, SQ, AQ	✓	✓
06	Self-Confidence & Impostor Syndrome	✓	✓
07	The 6 Human Needs & Abundance Mindset	✓	✓
08	Dreams, Goals & the Law of Attraction	✓	✓
09	African Spirituality & Connection to Roots	✓	✓
Growth — Personal development
10	African Resilience & Transforming Hardships	✓	✓
11	The 15 Laws of Growth & Success Habits	✓	✓
12	The 5 Levels of Leadership & Servant Leadership	✓	✓
13	Taking Action & Deciding under Pressure	✓	✓
Relationships — Connecting to the world
14	The 4 Life Cycles & Maximum Productivity	✓	✓
15	Social Intelligence & Authentic Connection	✓	✓
16	Releasing Limiting Influences & Beliefs	✓	✓
17	Contribution & Positive Impact	✓	✓
18	Life Review, Mental Health & Performance	✓	✓
Action & Destiny — Achievement and impact
19	Entrepreneurial Capacity & Business Foundations	✓	✓
20	Continuous Learning & Natural Creativity	✓	✓
21	Pushing your Limits & the Fear of Failure	✓	✓
22	Agility & Digital Adaptation	✓	✓
23	Destiny & Gratitude — Creative Visualisation	✓	✓
24	Strategic Network & Circle of Impact	✓	✓
25	Self-Coaching & Final Mindset Review	✓	✓

Entrepreneurship & Leadership in Africa

This module analyses in depth the specific challenges of entrepreneurship and leadership on the African continent. It takes a lucid look at systemic obstacles while proposing concrete strategies adapted to African realities.

Master Classes in this module (3)

N°	Master Class	Test	Coaching
26	State of play: the African entrepreneurial ecosystem in 2025	✓	✓
27	The systemic challenges of entrepreneurship in Africa: analysis and solutions	✓	✓
28	Transformational leadership in Africa: codes, values and impact	✓	✓

10 Areas of Opportunity in Africa

Africa is the continent of every opportunity. This module presents an in-depth analysis of the 10 most promising sectors for African entrepreneurs and investors in the coming decades: agro-industry, technology, energy, real estate, health, education, commerce, finance, tourism and natural resources.

Master Classes in this module (5)

N°	Master Class	Test	Coaching
29	African agro-industry: from the land to the world market	✓	✓
30	The Tech revolution in Africa: fintech, edtech, healthtech and beyond	✓	✓
31	Renewable energy: African solar power as a development lever	✓	✓
32	Real estate and infrastructure: building the Africa of tomorrow	✓	✓
33	Health & Biotechnology: innovating for African health	✓	✓

Structuring your Organisation to Last

Most African SMEs fail not for lack of ideas but for lack of structure. This module teaches best practices for building solid, scalable, lasting organisations.

Master Classes in this module (3)

N°	Master Class	Test	Coaching
34	Structuring your organisation: models, org chart and governance	✓	✓
35	Systems and processes: building a business that runs without you	✓	✓
36	Corporate culture in Africa: values, engagement and performance	✓	✓

The Coaching Profession in Africa and Worldwide

Coaching is booming on the African continent. This module gives participants a complete understanding of the professional coaching trade, its international standards (ICF) and its specific applications in the African context.

Master Classes in this module (3)

N°	Master Class	Test	Coaching
37	Introduction to professional coaching: ICF standards and African realities	✓	✓
38	Advanced coaching techniques: listening, questioning and presence	✓	✓
39	Building and monetising your coaching business	✓	✓

10 Tools to Accelerate SME Performance

This strategic module presents the 10 most powerful tools to diagnose, optimise and accelerate the performance of African small and medium-sized enterprises. Each tool has its own dedicated Master Class.

Master Classes in this module (10)

N°	Master Class	Test	Coaching
40	Tool 1: The Business Diagnostic — Full audit of strengths and weaknesses	✓	✓
41	Tool 2: Human Resources Assessment — Skills, potential and org chart	✓	✓
42	Tool 3: The Sector Study Report — Market and competition analysis	✓	✓
43	Tool 4: Communication Plan & AIDA Method — Attention, Interest, Desire, Action	✓	✓
44	Tool 5: The Strategic Marketing Plan — Segmentation, targeting, positioning	✓	✓
45	Tool 6: The Professional Business Plan — Structure and investor presentation	✓	✓
46	Tool 7: The Sales Plan — Targets, sales force and client pipeline	✓	✓
47	Tool 8: Concept Development & Innovation — From idea to viable product	✓	✓
48	Tool 9: The 2 Best AIs to accelerate performance — ChatGPT & Claude	✓	✓
49	Tool 10: Digital Transformation — Best approaches for African SMEs	✓	✓

Financial Management, Education & Financial Freedom

Mastering finances is the central pillar of any entrepreneurial success. This module covers corporate financial management and personal financial education, with a focus on reaching financial freedom.

Master Classes in this module (3)

N°	Master Class	Test	Coaching
50	Corporate finance: reading, analysing and steering your numbers	✓	✓
51	Personal financial education: building your wealth in Africa	✓	✓
52	Financial freedom: strategies, passive assets and independence	✓	✓

The Right Information — Directories of a Person of Impact

In a world saturated with information, knowing how to select, analyse and leverage the right sources is a major competitive advantage. This module trains participants to become strategic watchers and recognised people of influence.

Master Classes in this module (2)

N°	Master Class	Test	Coaching
53	Strategic watch and economic intelligence: the best African & global sources	✓	✓
54	Impact directories and networks: building your international professional presence	✓	✓

Project Financing Application (USD 1M to 10M)

Accessing significant financing is one of the major challenges for ambitious African entrepreneurs. This module provides a complete methodology to prepare, present and secure financing between 1 and 10 million US dollars.

Master Classes in this module (2)

N°	Master Class	Test	Coaching
55	Structuring your USD 1M–10M financing application: complete methodology	✓	✓
56	Identifying, approaching and convincing African and international investors	✓	✓

Image & Reputation across the 5 Continents

An African person of impact must shine well beyond their country’s borders. This final module trains participants to project a powerful, coherent and influential image across the 5 continents.

Master Classes in this module (2)

N°	Master Class	Test	Coaching
57	International personal branding: building a personal brand that transcends borders	✓	✓
58	Becoming an African voice of global authority: strategy, public speaking and legacy	✓	✓

Evaluation & certification system

The AFRICA IMPACT programme awards an International Certification of Excellence to participants who meet all evaluation criteria.

Monthly MCQ — 20 questions per module, 45 minutes, pass mark 14/20 (70%), one retake within 7 days, weighing 30% of the final grade.
Weekly coaching — progress report, 20% of the final grade.
Practical projects & deliverables per module — 20% of the final grade.
Final defence before an international jury of 10 coaches — 30% of the final grade (minimum 70/100).

Distinctions: 90–100% Excellence (+ Honours Diploma) · 80–89% Very Good · 70–79% Good · <70% Certificate of participation + personalised remediation plan.

The final defence before the international jury

Each participant presents their Personal and Professional Impact Project before a jury of 10 international coaches, recognised experts across the 5 continents: leadership & performance, startups & scale-up, SMEs & growth, venture capital & financing, mindset & transformation, AI & technologies, personal branding & media, African women's entrepreneurship, transition & resilience, chaired by the Academic Director.

Format: presentation (20 min) · live demonstration of a key skill (10 min) · questions and answers (20 min) · closed-door deliberation · announcement of results and certification ceremony.

Participation terms & pricing

Application fee (candidacy file)

100 USD

60 000 FCFA

One-off payment — non-refundable

Tuition fees (full programme — 12 months)

2 500 USD

1 500 000 FCFA

Access to all 58 Master Classes, 58 one-to-one coaching sessions, all course materials, 12 monthly MCQs, the final defence, the international certification and the private alumni community.

Total investment (application + tuition)

2 600 USD

1 560 000 FCFA

Instalment payment options

	Amount	Frequency	Note
Full payment	USD 2,500 / FCFA 1,500,000	1× at the start	5% discount granted (i.e. USD 2,375)
Payment in 2 instalments	USD 1,250 / FCFA 750,000	2× (M1 + M6)	Full access from the 1st instalment
Payment in 4 instalments	USD 625 / FCFA 375,000	4× (M1–M3–M6–M9)	Access maintained while payments are honoured
Free instalment plan	Minimum USD 200 / FCFA 120,000 per instalment	Flexible (as available)	Full balance due before the Final Defence

Submit my application